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Theories and Studies Glossary

NAME OF THEORIST OR STUDY AREA OF SYLLABUS DETAILS, QUOTE, EXAMPLE ETC.
Karl Marx
Feminism
Key Concepts: Ideology “The ideas of the ruling class are in every epoch the ruling ideas”
“Feminist will find evidence in modes of address of the sets of assumptions that create gendered subjectivities.”
Eric Berne Key Concepts: Ideologies: Register and Positioning Transactional Analysis
The idea that a text or message can position the receiver … more
Schirato and Yell Key concepts: Narrative Ideology The way our culture frames narrative is essentially ideological
“Framing Expectation”
“Narratives are used as ways of interpreting and structuring everyday life, and can take on a very powerful function in validating the events in peoples lives. An example of the validating power of narratives is the way in which heterosexual romance myth is used in some cultural groups is measure of a women’s ’success’ in life; those women whose lives don’t match the narrative may be judged or even judged themselves (in some sense) ‘failures’. (Schirato & Yell, 1996)
Key Concepts: Technology PriceWaterhouseCooper June 2009 Video game industry – without hardware – in North America will bring in over $17 billion in sales this year, growing to over $20 billion in 2013. By then the industry will be worth three times the music industry which is expected to shrink.
Bennet & Slater 2008 Key Concepts: Technology Technological Determinism
This is the view that technological developments are a primary cause of social and cultural perceptions. It is the underlying principle for historians who link technological inventions to specific timeframes to give us, for example, The Railway Age or The Nuclear Age, The computer Age and so on.

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  1. [...] pm on December 6, 2009 | # | 0 Tags: Communication and Culture, december1975 Theories and Studies Glossary [...]

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