Key Concepts
• Communication - The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. more…
• Culture – The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. more…
• Context – The part of a text or statement that surrounds a particular word or passage and determines its meaning. more…
• Representation – more…
- The act of representing or the state of being represented.
- Something that represents, as:
- An image or likeness of something.
- An account or statement, as of facts, allegations, or arguments.
- An expostulation; a protest.
- A presentation or production, as of a play.
• Value – An amount, as of goods, services, or money, considered to be a fair and suitable equivalent for something else; a fair price or return. more…
• Identity – The collective aspect of the set of characteristics by which a thing is definitively recognisable or known. more…
• Power – A person, group, or nation having great influence or control over others. more..
• Code – a shared set of rules or conventions by which signs can be combined to permit a message to be communicated from one person to another; it may consist of a language in the normal sense (e.g. English, Urdu) or of a smaller‐scale ‘language’ such as the set of hand‐signals, horns, grimaces, and flashing lights used by motorists. more…
Definitions provided by www.answers.com – online dictionary, encyclopedia and much more





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» Lincolnshire Culture
» Semiotics
» AS Communication and Culture Coursework
» Verbal Communication